With Datamia, it's consumers who share their transactional data directly. This data is personal, detailed (date, place, products & prices) and fully actionable as part of your CRM campaigns.
Identify switchers within a category
Build customer loyalty with the right marketing approach, and improve your market share. Let's meet to discuss it!
By installing Datamia, shoppers give us a mandate to centralise their transactional data.
We gather the consumer's purchase data free of charge via various connectors and by contacting the distributors they frequent.
n°2
Shoppers can find and manage all their data in the Datamia app.
Shoppers can assert their rights: refunds, guarantees, but also budget monitoring and deletion of data deemed confidential.
n°3
Shoppers can decide to share their data with you... as long as there's something in it for them!
Incentivise shoppers with attractive offers, in cash or in kind, it's up to you. DataMia takes care of setting up the data flows.
After search, social and retail media, the 4th wave of the digital revolution is here: consumer-centric.
Insights
Gain an in-depth understanding of your customers' consumer habits, including their preferences among your competitors. Measure your market share more reliably, and identify growth opportunities and potential threats through detailed data analysis.
Segmentation
Build the most relevant segments for your business and deploy them on a large scale: this is your first-party data!
Activation
Target these segments via your preferred channels, via Datamia, and via new channels: this is your first-party data!
Mesure & ROI
There's nothing more accurate than nominative data. Build or extend your closed-loop measurement and develop a media activity with a real, high and measurable ROI.
Our values and commitments: facilitating the exchange of data, in compliance with the legal framework
Transparency
We make it easy for you to connect with consumers. You get first party data, shoppers monetise their data. Everyone is in total control: you decide on the incentives, the consumer decides what data is shared, and with whom.
Security
We comply strictly with GDPR regulations and make a point of ensuring that user data is stored securely in our application.
